Today on Seth Godin’s blog, he had this to say about getting customers:
The easiest customers to get are almost never the best ones.
If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.
I’ve found that the same holds true in presenting new ideas–shifting fields from “buying” products to getting folks to “buy in” to the ways we’ve come to understand something.
In my world, of course, this mostly has to do with ways that I think about God, the Bible, Jesus, the cross, discipleship, resurrection. But here’s the connection:
The easier it is to convince someone of something, the more it is likely to be that someone else will come along and change their mind back just as quickly.
I’ve never been much of a “close the deal” salesman–not for those newspaper subscriptions I tried to hock as a high school freshman nor as an evangelist. But I’ve discovered that, as in so many arenas, there’s a power in not attempting to fight the fight to the bitter end, bludgeoning our theological debating partners into submission.
Give it time.
Lay out your ideas, wrestle with the implications together, and then step back and give these things time to seep in.
In fact, I almost worry that disaster has struck if I’m sitting with someone, arguing for something that is, to them, a new idea, and they say, “Yes! You’ve convinced me!”
This did actually happen once.
The next time I talked to the guy it was as if the conversation had never taken place. We were back to ground zero.
Yesterday I posted some of Barth’s thoughts about God’s patience. Here’s how he views it:
Patience exists where space and time are given with a definite intention, where freedom is allowed in expectation of a response.
“In expectation of a response.” Too often, we think that if our ideas are really compelling, that we should expect an immediate response.
Another way to view it, however, is that if our ideas truly have the compelling merit we think they do, then we can relax. We can trust the power of the idea to seep in over time.
I don’t need you to walk away, right now, convinced that I am right.
Patience is not a sign of the weakness of our idea, but of its power. A cheaply gained acceptance can become a cheaply accounted rejection.